Refereed journal article or data article (A1)

A Measure for Companies' Customer Portfolio Management




List of Authors: Terho H

Publisher: HAWORTH PRESS INC

Publication year: 2009

Journal: Journal of Business to Business Marketing

Journal name in source: JOURNAL OF BUSINESS-TO-BUSINESS MARKETING

Journal acronym: J BUS-BUS MARK

Volume number: 16

Issue number: 4

Number of pages: 38

ISSN: 1051-712X

DOI: http://dx.doi.org/10.1080/10517120902762542


Abstract
Implications: This study gives an extensive, up-to-date review Of customer portfolio management and provides measures for future research on companies' CPM practices and performance. Further, the theory and the field study highlighted several central topics that should be addressed in future CPM studies. The resulting managerial implications derive from the discussion on The key aspects of developing CPM practices in business.


Last updated on 2021-24-06 at 09:55