Digital natives' purchasing Behavior in social virtual worlds : Insight from Habbo Hotel
: Mäntymäki, Matti;Salo, Jari
: 2012
: Proceedings of the Australasian Marketing Academy Conference
: 978-0-646-56330-5
Digital natives' purchasing Behavior in social virtual worlds : Insight from Habbo Hotel
: Mäntymäki, Matti;Salo, Jari
: 2012
: Proceedings of the Australasian Marketing Academy Conference
: 978-0-646-56330-5