A1 Refereed original research article in a scientific journal

Modeling Consumers' Acceptance of Tuangou in China

Authors: Feng, Hu;Yong, Liu;Hongxiu, Li;Bei, Xiao

Publication year: 2012

Journal: International Journal of Digital Content Technology and Its Applications

Number in series: 4

Volume: 6

First page : 9

Last page: 15

ISSN: 1975-9339