Other publication
Re-branding the countryside as a luxury destination ‒ a case study of a co-creation process
Authors: Tanja Lepistö, Arja Lemmetyinen, Kati Suomi
Publication year: 2015
Keywords:
Branding process, luxury, place branding
Other publication
Re-branding the countryside as a luxury destination ‒ a case study of a co-creation process
Authors: Tanja Lepistö, Arja Lemmetyinen, Kati Suomi
Publication year: 2015