Ageing shopper types − choice orientation based consumer segmentation in grocery and specialty retailing contexts (Abstrakti, the 2nd Nordic Conference on Consumer Research 2012) - UTU Research Portal

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Ageing shopper types − choice orientation based consumer segmentation in grocery and specialty retailing contexts
(Abstrakti, the 2nd Nordic Conference on Consumer Research 2012)

Authors: Anna-Maija Kohijoki

Publication year: 2012