A1 Refereed original research article in a scientific journal
Online purchase intentions: An empirical testing of a multiple-theory model
Authors: Jarvelainen J
Publisher: LAWRENCE ERLBAUM ASSOC INC-TAYLOR & FRANCIS
Publication year: 2007
Journal: Journal of Organizational Computing and Electronic Commerce
Journal name in source: JOURNAL OF ORGANIZATIONAL COMPUTING AND ELECTRONIC COMMERCE
Journal acronym: J ORG COMP ELECT COM
Volume: 17
Issue: 1
First page : 53
Last page: 74
Number of pages: 22
ISSN: 1091-9392
DOI: https://doi.org/10.1080/10919390701291000
Abstract
Security and privacy issues have drawn much attention in the electronic commerce research area, and e-vendors have adjusted their online shopping systems to convince customers that vendors and systems are trustworthy. Therefore, this study concentrates on how consumers choose their purchasing channel when the environment is relatively secure. Is the choice based on preferring conversation with customer service, complexity of product, prior online shopping experience, social influence or perception of system usefulness or ease-of-use? The technology acceptance model, media richness theory and social influence model were combined in a research model tested with a Web survey. Based on the responses of 1,501 customers of a passenger cruise company, prior experience of traditional and online channels and perceived usefulness had a substantial effect on behavioral intention to use the online channel in the future.
Security and privacy issues have drawn much attention in the electronic commerce research area, and e-vendors have adjusted their online shopping systems to convince customers that vendors and systems are trustworthy. Therefore, this study concentrates on how consumers choose their purchasing channel when the environment is relatively secure. Is the choice based on preferring conversation with customer service, complexity of product, prior online shopping experience, social influence or perception of system usefulness or ease-of-use? The technology acceptance model, media richness theory and social influence model were combined in a research model tested with a Web survey. Based on the responses of 1,501 customers of a passenger cruise company, prior experience of traditional and online channels and perceived usefulness had a substantial effect on behavioral intention to use the online channel in the future.
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