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Disentangling the factors driving users' continuance intention towards social media: A configurational perspective




TekijätHongxiu Li, Lirui Li, Chunmei Gan, Yong Liu, Chee-Wee Tan, Zhonghua Deng

KustantajaElsevier

Julkaisuvuosi2018

JournalComputers in Human Behavior

Tietokannassa oleva lehden nimiCOMPUTERS IN HUMAN BEHAVIOR

Lehden akronyymiCOMPUT HUM BEHAV

Vuosikerta85

Aloitussivu175

Lopetussivu182

Sivujen määrä8

ISSN0747-5632

eISSN1873-7692

DOIhttps://doi.org/10.1016/j.chb.2018.03.048


Tiivistelmä
Building on perceived value theory, this study employs fuzzy set Qualitative Comparative Analysis (fsQCA) to derive configurational models that embody causal conditions for predicting users' continuance intention towards social media. From reviewing extant literature, we advanced four value dimensions to be gained from social media usage, namely hedonic value (enjoyment), information value (information documentation and information sharing), media value (media appeal), and social value (social interaction), which are measured via a survey questionnaire. Our findings reveal seven distinct configurations of causal conditions for inducing continuance intention towards social media among Chinese users. Particularly, the frequency of social media usage combined with perceptions of enjoyment were found to be core conditions reinforcing users' continuance intention towards social media. In turn, the existence of multiple configurations implies that social media service providers could concurrently pursue differentiated strategies for retaining users. (C) 2018 Elsevier Ltd. All rights reserved.



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