Qualitative methods in business research
: Päivi Eriksson, Anne Kovalainen
: London
: 2016
: Qualitative Methods in Business Research.
: Introducing Qualitative Methods series
: 978-1-4462-7338-8
: 978-1-4462-7339-5
business research methods, case study research, critical research, digital data, grounded theory research, narrative research, qualitative content analysis, qualitative methods, general, qualitative research methods, social sciences, research design