The state of the art: The impact of service quality to behavioral intentions




Ari Helin

Ahmad Ghazawneh, Jacob Nørbjerg and Jan Pries-Heje(eds.)

IRIS 2014

2014

Proceedings of the 37th Information Systems Research Seminar in Scandinavia (IRIS 37)

978-87-7349-876-7



Even though relationship between customer satisfaction and customer loyalty has been widely discussed, the relationships between individual e-service elements and repurchase or retention are still quite vague. Due to the fact that the number of sub-elements contributing to e-service quality is high, the impact of individual sub-elements on behavioral intentions remains unclear. This study performs a systematic literature review to analyze the extant knowledge on the impact of e-services elements on retention and continuous use. A critical synthesis of selected 57 relevant papers shows that no strong evidence is discovered.




Last updated on 2024-26-11 at 14:11