The name of a company triggers off multiple images, and companies lead up to have a name that supports the profiled image in the best possible way. One of the special characteristics of company names is their multimodal nature. Multimodality in communication means that the interpretations are provided not only by linguistic elements but by different kinds of semiotic modes, e.g. image, sound and movement, which are linked together. Because of the multitude of associations that a name must convey, it is natural that different modes are brought into play. The multimodality of company names covers at least linguistic and visual elements, but in some cases also other modes are present. Linguistically, the meanings are conveyed by words and their meanings, by the syntactic structure of the expression and by the choice of language. Visually, important aspects of company names are e.g. graphemes, colours, the geometry or shape of the name, and the other visual forms connected to the name. The name can also involve auditory elements: it may be pronounced out loud for to get the full message. Even kinaesthetic or tactile modes can be presented in company names: the new techniques enable movement and the development of printing materials enables experiences through touching the name. This article clarifies and presents how the meanings of company names are constructed from different semiotic modes. This question is contemplated through photographed name examples collected from a shopping area and an industrial area in Turku, Finland.