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Pink and Blue Pixel$ – Gender and Economic Disparity in Two Massive Online Games.




AlaotsikkoGender and Economic Disparity in Two Massive Online Games.

TekijätVili Lehdonvirta, Rabindra A. Ratan, Tracy L. M. Kennedy, Dmitri Williams

KustantajaTaylor & Francis

Julkaisuvuosi2014

JournalInformation Society

Vuosikerta30

Numero4

Aloitussivu243

Lopetussivu255

Sivujen määrä13

ISSN0197-2243

eISSN1087-6537

DOIhttps://doi.org/10.1080/01972243.2014.915277


Tiivistelmä

Information and communication technologies are blurring the boundaries between work and play. We present the first empirical investigation of gender gaps in virtual game economies. Analyzing big data sets from two major game economies, we find that player gender and character gender influence virtual wealth in different ways in different games. We conclude that this can be explained by different returns on female- and male-dominated play activities, that is, virtual pink- and blue-collar occupations. As the line between work and play increasingly blurs, researchers should track which occupations get to keep their conventional economic rewards, and which end up being remunerated in play money.




Last updated on 2024-26-11 at 21:55