A1 Vertaisarvioitu alkuperäisartikkeli tieteellisessä lehdessä
The role of artists in place branding: A case study
Tekijät: Tuula Mittilä, Tanja Lepistö
Kustantaja: Macmillan Publishers Ltd.
Julkaisuvuosi: 2013
Journal: Place Branding and Public Diplomacy
Vuosikerta: 9
Numero: 3
Aloitussivu: 143
Lopetussivu: 153
Sivujen määrä: 11
Tiivistelmä
Rural tourism has a pivotal role in keeping the countryside alive in the changing industrial and technological urbanized world. Constructing a rural place identity, the starting point of matketing, is the focus of this article. The authors studied the role of one stakeholder group, namely artists, in the context of place identity construction of an old rural Finnish ironworks village. The results indicate that artists are extremely important to the construction of the identity of a place. Their roles unfold as stories, artifacts and atmosphere as well as entrepreneurs. In the future, these direct and indirect roles should better be taken into consideration in the process of identity construction of a place.
Rural tourism has a pivotal role in keeping the countryside alive in the changing industrial and technological urbanized world. Constructing a rural place identity, the starting point of matketing, is the focus of this article. The authors studied the role of one stakeholder group, namely artists, in the context of place identity construction of an old rural Finnish ironworks village. The results indicate that artists are extremely important to the construction of the identity of a place. Their roles unfold as stories, artifacts and atmosphere as well as entrepreneurs. In the future, these direct and indirect roles should better be taken into consideration in the process of identity construction of a place.
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