Users’ Continuance Intention of a Mobile Check-In Service in China
: Xu Fang, Suomi Reima, Shen Wen
: Jonna Järveläinen, Hongxiu Li, Anne-Marie Tuikka, Tiina Kuusela
: Effective, Agile and Trusted eServices Co-operation. Proceedings of the 15th International Conference on Electronic Commerce ICEC 2013
: Finland
: 2013
: Effective, Agile and Trusted eServices Co-operation. Proceedings of the 15th International Conference on Electronic Commerce ICEC 2013. Turku, Finland, 13 -15 of August 2013, Turku, Finland
: 171
: 183
: 13
: 978-3-642-39808-7
Mobile check-in service as one application of Location-Based Services is becoming a widely used service in China. Thus how users’ acceptance of this application develops and whether users' continuance intention is strong are vital to its future with the rapid development of mobile commerce in China. This study examined the factors which affect the users’ continuance intention toward mobile check-in service based on the consumption values theory, while incorporating the Technology Acceptance Model to construct the research model. The results indicate that functional value, emotional value, epistemic value, perceived ease of use and service experiences have significant effects on the users’ continuance intention toward mobile check-in service. Functional value and social value of mobile check-in have a significant positive effect on the emotional value, and then they all affect the users’ continuance intention indirectly.