Vertaisarvioitu artikkeli konferenssijulkaisussa (A4)

Brand Ecosystem Narratives in Cultural Heritage and Tourism Networks

Julkaisun tekijätLemmetyinen Arja, Nieminen Lenita, Lepistö Tanja, Suomi Kati

Konferenssin vakiintunut nimiHeritage, Tourism and Hospitality International Conference

KustantajaTurun yliopisto

PaikkaTurku, Finland


Kirjan nimi *Proceedings of the Heritage, Tourism and Hospitality International Conference HTHIC 2017

Sarjan nimiPublication of Turku School of Economics, Pori Unit

Numero sarjassaA55/2017


Lopetussivun numero138

Sivujen määrä6



Verkko-osoite Final.pdf?sequence=1&isAllowed=y

Rinnakkaistallenteen osoite


The purpose of this study is to analyze, what are the risks and benefits involved in co-creating a cultural brand ecosystem by adopting the perspective of one stakeholder. The longitudinal empirical study follows an owner-manager of a small VillaSpa located in a historic area of summer villas. Interviewing the owner / manager
gave us an in-depth understanding of the phenomenon as we gathered data on how that single actor
constructing a brand ecosystem viewed value co-creation. We explored the data by reference to prior
literature on value co-creation and brand ecosystems. The results contribute to the research on brand
ecosystems by discussing a case that is novel in researching the building of a brand ecosystem in the context
of heritage and tourism. The results demonstrate the importance of involving all relevant stakeholders in cocreating a brand ecosystem. The findings should encourage future research on the joint narratives of all
relevant stakeholders. The research also illustrates a perspective on failing in the course of building a brand

Ladattava julkaisu

This is an electronic reprint of the original article.
This reprint may differ from the original in pagination and typographic detail. Please cite the original version.

Last updated on 2022-23-02 at 10:07