A1 Refereed original research article in a scientific journal
Towards design hybridity: Negotiating traditions through contemporary craft making in Finland
Authors: Kouhia A, Seitamaa-Hakkarainen P
Publisher: INTELLECT LTD
Publication year: 2017
Journal: Craft Research
Journal name in source: CRAFT RESEARCH
Journal acronym: CRAFT RES
Volume: 8
Issue: 2
First page : 169
Last page: 192
Number of pages: 24
ISSN: 2040-4689
eISSN: 2040-4697
DOI: https://doi.org/10.1386/crre.8.2.169_1
Abstract
This article discusses how contemporary craft and design practitioners negotiate and apply 'tradition' in the materiality of creative making. By doing so, it aims to demonstrate how hybridization is crucial to an innovative renewal of traditional craft practice. With the data derived from two design competitions, the article proposes a new conceptual framework that unpacks the mobilization of 'tradition' in terms of three design strategies: the preservation strategy that concentrates on maintaining traditions, the application strategy that modifies and hybridizes traditions and the transformative strategy that subverts and changes tradition. The study argues that traditions can offer a point of reflection through the materiality of creative practice. Finally, it is concluded that artisanship today regenerates the new vernacular that redraws its own dependability and authenticity from the negotiations between the contemporary maker and the very materials that are being used in these negotiations.
This article discusses how contemporary craft and design practitioners negotiate and apply 'tradition' in the materiality of creative making. By doing so, it aims to demonstrate how hybridization is crucial to an innovative renewal of traditional craft practice. With the data derived from two design competitions, the article proposes a new conceptual framework that unpacks the mobilization of 'tradition' in terms of three design strategies: the preservation strategy that concentrates on maintaining traditions, the application strategy that modifies and hybridizes traditions and the transformative strategy that subverts and changes tradition. The study argues that traditions can offer a point of reflection through the materiality of creative practice. Finally, it is concluded that artisanship today regenerates the new vernacular that redraws its own dependability and authenticity from the negotiations between the contemporary maker and the very materials that are being used in these negotiations.
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