Knowledge sharing behavior in a virtual community for smoking cessation: A social support perspective
: Chenglong Li, Hongxiu Li, Reima Suomi
: Wooje Cho, Ming Fan, Michael J. Shaw, Byungjoon Yoo, Han Zhang
: The Workshop on e-Business
: 2017
: Lecture Notes in Business Information Processing
: Digital Transformation: Challenges and Opportunities : 16th Workshop on e-Business, WeB 2017, Seoul, South Korea, December 10, 2017, Revised Selected Papers
: Lecture Notes in Business Information Processing
: 328
: 978-3-319-99935-7
: 978-3-319-99936-4
: 1865-1348
DOI: https://doi.org/10.1007/978-3-319-99936-4
This study aims to investigate the motivators of knowledge sharing in the context
of virtual communities for smoking cessations from the social support
perspective. A research model is developed focusing on three types social
supports: informational (providing advice and sharing own experience),
emotional (empathy and trust), and companionship (social network) supports. In
addition, four moderators (age, gender, usage experience and status of smoking
cessation) are included in the proposed research model to understand knowledge
sharing behavior difference among different user groups.
