A4 Refereed article in a conference publication
Knowledge sharing behavior in a virtual community for smoking cessation: A social support perspective
Authors: Chenglong Li, Hongxiu Li, Reima Suomi
Editors: Wooje Cho, Ming Fan, Michael J. Shaw, Byungjoon Yoo, Han Zhang
Conference name: The Workshop on e-Business
Publication year: 2017
Journal: Lecture Notes in Business Information Processing
Book title : Digital Transformation: Challenges and Opportunities : 16th Workshop on e-Business, WeB 2017, Seoul, South Korea, December 10, 2017, Revised Selected Papers
Series title: Lecture Notes in Business Information Processing
Volume: 328
ISBN: 978-3-319-99935-7
eISBN: 978-3-319-99936-4
ISSN: 1865-1348
DOI: https://doi.org/10.1007/978-3-319-99936-4
This study aims to investigate the motivators of knowledge sharing in the context
of virtual communities for smoking cessations from the social support
perspective. A research model is developed focusing on three types social
supports: informational (providing advice and sharing own experience),
emotional (empathy and trust), and companionship (social network) supports. In
addition, four moderators (age, gender, usage experience and status of smoking
cessation) are included in the proposed research model to understand knowledge
sharing behavior difference among different user groups.
