Reviews
the trends in Finland towards greater concentration and more
hypermarkets, power centres and out-of-town centres. Provides the
background for a mail survey of 857 householders residing in rural areas
surrounding the small municipality of Aura. These residents are subject
to the attractions of two nearby shopping developments and three
cities. The results revealed that not only the disadvantaged but also
affluent, mobile, middle-aged people very often use the retail
facilities located in their home areas. Aura has the greatest market
share among the alternative shopping destinations, especially when
grocery shopping is involved. The market shares of two nearby shopping
developments, but also the market share of Turku CBD, were smaller than
expected. Shopping preferences for the nearby developments and cities
are greatest for products such as clothes and shoes.