In this article, we research and revisit our own experiences of gender
equality work to determine the societal and discursive power relations
that have shaped gender equality. We conducted our study in Finland, a
‘Nordic model of gender equality’, but we argue that these results have
worldwide relevance, especially since Nordic models of gender equality
and education have been exported globally. By combining earlier
research, our own extensive experience of conducting gender equality
work, and previous literature on feminist pedagogy, we examine the
possibilities of what we call ‘gender equality pedagogy’ in an era of
marketization. To develop the concept of gender equality pedagogy, we
ask how combining an analysis of gender equality work with feminist
pedagogy can help to acknowledge and utilize power relations. We suggest
that understanding gender equality work as a form of pedagogic practice
might help overcome some of the barriers that gender equality work has
encountered for decades.