A4 Vertaisarvioitu artikkeli konferenssijulkaisussa
Digital Strategy Innovation; Toward Product and Business Model Innovation to Attain e-Leadership
Tekijät: Spil T, Kijl B, Salmela H
Toimittaja: Spil, T
Konferenssin vakiintunut nimi: International conference on management, leadership and governance
Julkaisuvuosi: 2016
Lehti:Proceedings of the international conference on management, leadership and governance
Kokoomateoksen nimi: PROCEEDINGS OF THE 4TH INTERNATIONAL CONFERENCE ON MANAGEMENT, LEADERSHIP AND GOVERNANCE (ICMLG 2016)
Tietokannassa oleva lehden nimiPROCEEDINGS OF THE 4TH INTERNATIONAL CONFERENCE ON MANAGEMENT, LEADERSHIP AND GOVERNANCE (ICMLG 2016)
Lehden akronyymi: PR INT CONF MANAGE
Aloitussivu: 321
Lopetussivu: 329
Sivujen määrä: 9
ISBN: 978-1-910810-85-9
ISSN: 2049-6818
New technological trends like services, big data, and mobile clouds increase the complexity of decision making on information strategy. This paper investigates whether a shift is visible from process-oriented digital technology utilization in digital strategies towards a more balanced and integrated constellation of product, process, and business model innovation. In seven organizations interviews and workshops were held to create a digital strategy. Three focus groups evaluated these digital strategies by applying a digital strategy evaluation model which ties theory and practice into a so-called digital strategy pyramid. The focus groups confirmed that the three contextual IT-trends - services, big data and mobile clouds - can be identified in more than half of the cases. The main observation of this paper is that digital strategies are still mainly process-oriented. The digital strategy pyramid may increase awareness among managers and support them in developing a more holistic and integrated digital strategy. Such strategy would encompass not only process innovations but also product and business model innovations to attain e-leadership. Future research is needed to increase our understanding of how networks of organizations can move from process to product innovation supported by new channelling and business models.
