A4 Refereed article in a conference publication

What makes customer orientation difficult in radical innovations? – A Systematic Literature Review




AuthorsSandberg Birgitta, Aarikka-Stenroos Leena

EditorsAnn-Marie Doherty

Publication year2013

Book title The Proceedings of Academy of Marketing Conference 2013.

ISBN978-1-909838-00-0




Last updated on 2024-26-11 at 19:13