A4 Refereed article in a conference publication
What makes customer orientation difficult in radical innovations? – A Systematic Literature Review
Authors: Sandberg Birgitta, Aarikka-Stenroos Leena
Editors: Ann-Marie Doherty
Publication year: 2013
Book title : The Proceedings of Academy of Marketing Conference 2013.
ISBN: 978-1-909838-00-0