From customer intelligence to customer understanding in industrial services



: Mittilä T.S.

: Tim Chou

: 2014 International Conference on Global Economy, Commerce and Service Science

: Hong Kong

: 2014

: GECSS 2014 International Conference on Global Economy, Commerce and Service Science

: 263

: 266

: 4

: 978-90-78677-96-3

: 1951-6851


The paper suggests a new conceptual construct “Wheel of customer understanding” by bringing the concepts of customer intelligence, customer knowledge and service management together.




Last updated on 26/11/2024 11:22:58 PM