A4 Refereed article in a conference publication

From customer intelligence to customer understanding in industrial services



Authors: Mittilä T.S.

Editors: Tim Chou

Conference name: 2014 International Conference on Global Economy, Commerce and Service Science

Publishing place: Hong Kong

Publication year: 2014

Book title : GECSS 2014 International Conference on Global Economy, Commerce and Service Science

First page : 263

Last page: 266

Number of pages: 4

ISBN: 978-90-78677-96-3

ISSN: 1951-6851


Abstract

The paper suggests a new conceptual construct “Wheel of customer understanding” by bringing the concepts of customer intelligence, customer knowledge and service management together.




Last updated on 2024-26-11 at 23:22