The aim of this article is to consider the suitability of online pharmacies
into European internal market area. This required considering the
models of present online pharmacies in respect to the existing
legislation. Data on online pharmacy settings was collected by looking
some online pharmacies, which were found by using Goggle search machine
with term “online pharmacy” and by studying websites of some well-known
online pharmacies. European legislation and policy were studied from
European Union's official website.

Online drug markets seem to be
increasing in popularity for reasons related to their ready availability
and cost benefits. Few online pharmacies are based in Europe, yet
online markets are worldwide. Community legislation does not stipulate
on the legality of online pharmacies on European internal markets.
Instead Community legislation offers framework for electronic commerce
that could also include online pharmacy practise. National legislation,
however, may rule them out either directly or indirectly.

Regardless
of European internal markets online pharmacies’ cross-border operations
are particularly complicated. Preliminary ruling from the European
Court of Justice concerning one European online pharmacy's cross-border
practise is awaited 2003–2004 and will offer some aspects for future.