Perception of visual advertising in different media – From attention to distraction, persuasion, preference and memory - UTU Research Portal - UTU Research Portal

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Perception of visual advertising in different media – From attention to distraction, persuasion, preference and memory

: From attention to distraction, persuasion, preference and memory

: Jaana Simola, Jukka Hyönä, Jarmo Kuisma

Publisher: Frontiers Research Foundation

: 2014

Frontiers in Psychology

: 5

: 1

: 1664-1078

DOI: https://doi.org/10.3389/fpsyg.2014.01208