B1 Non-refereed article in a scientific journal

Perception of visual advertising in different media – From attention to distraction, persuasion, preference and memory

Subtitle: From attention to distraction, persuasion, preference and memory

Authors: Jaana Simola, Jukka Hyönä, Jarmo Kuisma

Publisher: Frontiers Research Foundation

Publication year: 2014

Journal: Frontiers in Psychology

Volume: 5

Number of pages: 1

ISSN: 1664-1078

DOI: https://doi.org/10.3389/fpsyg.2014.01208