The article is a continuation of the Newspaper project presented in ICP-2012 (the articles were published in 2013). This study has been a part of a comparative study in Estonia, Finland and Slovenia for the years 2012−2014, the Newspaper project -2 focuses on Estonian (Piret Voolaid), Slovenian (Saša Babič) and Finnish (Liisa Granbom-Herranen) newspapers from paremiologic point of view. Many of the newspapers are the same as in 2012 [1] but this time the newspapers were followed up during one month period, May 2013. The aim of the whole three years’ project has been to look if and how proverbs as well as proverbial expressions are represented in newspapers.

The aim of this paper is to make a glance at the Finnish part of the project and so the article handles with proverbs and proverbial expresses used in three Finnish newspapers. Newspapers represent local distribution (Perniönseudun Lehti), regional level (Salon Seudun Sanomat) and the newspaper with largest circulation in Finland (Helsingin Sanomat). The local newspaper issues once a week while the two others are targeted at common people for everyday reading. The focus is on Finnish proverbs as a part of contemporary colloquial written language in everyday use and context. This paper presents one of the specialities combined with proverbs and in Finnish newspapers: proverbs in the titles of TV-programmes.