A1 Refereed original research article in a scientific journal

Systems sales as a competitive response to the Asian challenge – Case of a global ship power supplier

Subtitle: Case of a global ship power supplier

Authors: Anna Salonen, Mika Gabrielsson, Zuhair Al-Obaidi

Publication year: 2006

Journal:: Industrial Marketing Management

Volume: 35

Issue: 6

First page : 740

Last page: 750