A1 Refereed original research article in a scientific journal

Implications of behavioural economics to marketing ethics: ethical limits for exploiting buyer biases and weaknesses

Authors: Anu Lähteenmäki-Uutela

Publisher: Vysoká škola ekonomická v Praze. University of Economics, Prague.

Publishing place: Prague

Publication year: 2014

Journal: European Offroads of Social Science

Volume: 2014

Issue: 1

First page : 45

Last page: 63