Reversible cellular automata are seen as microscopic physical models, and their states of macroscopic equilibrium are described using invariant probability measures. We establish a connection between the invariance of Gibbs measures and the conservation of additive quantities in surjective cellular automata. Namely, we show that the simplex of shift-invariant Gibbs measures associated to a Hamiltonian is invariant under a surjective cellular automaton if and only if the cellular automaton conserves the Hamiltonian. A special case is the (well-known) invariance of the uniform Bernoulli measure under surjective cellular automata, which corresponds to the conservation of the trivial Hamiltonian. As an application, we obtain results indicating the lack of (non-trivial) Gibbs or Markov invariant measures for "sufficiently chaotic" cellular automata. We discuss the relevance of the randomization property of algebraic cellular automata to the problem of approach to macroscopic equilibrium, and pose several open questions. As an aside, a shift-invariant pre-image of a Gibbs measure under a pre-injective factor map between shifts of finite type turns out to be always a Gibbs measure. We provide a sufficient condition under which the image of a Gibbs measure under a pre-injective factor map is not a Gibbs measure. We point out a potential application of pre-injective factor maps as a tool in the study of phase transitions in statistical mechanical models.