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The Emerging Application Ecosystems: An Introductory Analysis of the Android Ecosystem
Tekijät: Sami Hyrynsalmi, Arho Suominen, Tuomas Mäkilä, Timo Knuutila
Kustantaja: IGI Global
Julkaisuvuosi: 2014
Journal: International Journal of E-Business Research
Lehden akronyymi: IJEBR
Vuosikerta: 10
Numero: 2
Aloitussivu: 61
Lopetussivu: 81
Sivujen määrä: 21
eISSN: 1548-114X
DOI: https://doi.org/10.4018/ijebr.2014040104
Tiivistelmä
Emerging mobile application ecosystems have had a clear effect on the
software business. Apple App Store and Google Play have gathered both existing
large software companies and new start-ups. In creating a healthy ecosystem, the
role of the software developer is significant. In practice, the ecosystems’ ability
to entice developers to create software products to the ecosystem can be argued
to be a major factor driving the competitiveness of the ecosystem. We investigate
Google Play, by gathering the data of approximately 350,000 applications from
the marketplace. With the dataset, we study some common assumptions linked to
the marketplace. The results show that the direct software sale is a practical
revenue model only for a few while offering a trial and paid version of the
application seems to improve the revenue. The impact of the number of
applications in the marketplace is questioned.
Emerging mobile application ecosystems have had a clear effect on the
software business. Apple App Store and Google Play have gathered both existing
large software companies and new start-ups. In creating a healthy ecosystem, the
role of the software developer is significant. In practice, the ecosystems’ ability
to entice developers to create software products to the ecosystem can be argued
to be a major factor driving the competitiveness of the ecosystem. We investigate
Google Play, by gathering the data of approximately 350,000 applications from
the marketplace. With the dataset, we study some common assumptions linked to
the marketplace. The results show that the direct software sale is a practical
revenue model only for a few while offering a trial and paid version of the
application seems to improve the revenue. The impact of the number of
applications in the marketplace is questioned.
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