A3 Refereed book chapter or chapter in a compilation book

Network-based relationship marketing of pharmaceutical products in Ghana: a case study

Authors: Frederick Ahen

Editors: George Tesar, John Kuada

Publication year: 2013

Book title : Marketing Management and Strategy: An African Casebook

First page : 189

Last page: 205

Number of pages: 17

ISBN: 978-0-415-78334-7