The state-of-the art in tourism marketing research – the paradigm shift towards brands and branding?
(Esitys 25th Nordic Symposium of Tourism and Hospitality Research -konferenssissa, 28.-30.9. 2016, Turku, Finland)
: Arja Lemmetyinen, Saila Saraniemi
: Nordic Symposium of Tourism and Hospitality Research
: 2016