The state-of-the art in tourism marketing research – the paradigm shift towards brands and branding? (Esitys 25th Nordic Symposium of Tourism and Hospitality Research -konferenssissa, 28.-30.9. 2016, Turku, Finland) - UTU Research Portal

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The state-of-the art in tourism marketing research – the paradigm shift towards brands and branding?
(Esitys 25th Nordic Symposium of Tourism and Hospitality Research -konferenssissa, 28.-30.9. 2016, Turku, Finland)

Authors: Arja Lemmetyinen, Saila Saraniemi

Conference name: Nordic Symposium of Tourism and Hospitality Research

Publication year: 2016