The article sets out to expose futurist Pentti Malaska (1934-2012) as a social thinker[1].  His theory on social evolution where societies have developed from agricultural to industrial and current emerging post-industrial service society is explained. His idea on threefold society is discussed where each sector (culture, social life, economic life) are understood as domains of distinct principles. We also take a deep look on his list of key societal challenges. We end up with reflecting Malaska´s idea of  future consciousness, in other words, our chance to penetrate into the future with out thinking. 

[1] Professor Pentti Malaska was the founder of Finland Futures Research Centre at the Turku School of Economics where he served as professor between 1966-1997. He acted as  the president of World Futures Studies Federation 1994-1997 and member of Club of Rome from 1972.