O2 Muu julkaisu
Is internal branding the key to successful organisational change in the public sector?
Tekijät: Kuoppakangas P, Suomi K, Hampden-Turner C
Toimittaja: University of Iceland
Kustannuspaikka: Reykjavík
Julkaisuvuosi: 2013
Kokoomateoksen nimi: 22nd Nordic Academy of Management Conference -Conference Proceedings
ISSN: 2298-3112
Tiivistelmä
The focus of this study is on core dilemmas in the change processes of three case organisations in public health care. A novel contribution to existing research is the combining of internal-branding, dilemma and institutional theory in the data analysis. The results suggest that internal branding may enhance legitimacy, successful organisational change and the wellbeing of the staff in such organisations.