Transnational diaspora entrepreneurship and its role linking two or more countries and generating business receive increasing attention. Diaspora entrepreneurs act often as pioneers and change agents bringing new ideas, products and services with them. In the context of ethnic enclaves, ethnic entrepreneurs face a different situation than those who target the mainstream economy and need to tackle with the value differences and challenges created by such cultural dimensions. Moreover, the development path in a transnational setting sets its own dynamics on the business development, but the value employment remains unknown. Whose values are in use and how these values are implemented? This longitudinal case study focuses on one Cypriot-Finnish entrepreneurial firm, which evolves from a start-up to a major player in the Finnish food business in imports of ethnic food products. The analysis examines values and cultural dimensions and contributes to better understanding on the transnational diaspora entrepreneurship, its dynamics and adopted philosophy on values-in-use across generations.