COLOURING OUTSIDE THE LINES: Incorporating incidental emotions into the concept of emotional value (Esitys Academy of Marketing Conferencessa, Newcastle Business School, Northumbria University, UK 4.-7. 2016) - UTU Research Portal

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COLOURING OUTSIDE THE LINES: Incorporating incidental emotions into the concept of emotional value
(Esitys Academy of Marketing Conferencessa, Newcastle Business School, Northumbria University, UK 4.-7. 2016)

: Birgitta Sandberg, Leila Hurmerinta, Henna Leino

: -

: Academy of Marketing Conference

: 2016

: Academy of Marketing Conference