A3 Kirjan tai muun kokoomateoksen osa

Introduction to Part I - Viewing Networks as Social Systems

Julkaisun tekijät: Peter Zettinig, Mika Viljanen

Paikka: London

Julkaisuvuosi: 2017

Kirjan nimi *: Practices for Network Management: In search of collaborative advantage.

Sarjan nimi: Scholarly Business and Management Book Series

Sivujen määrä: 6

ISBN: 978-3-319-49648-1

eISBN: 978-3-319-49649-8

DOI: http://dx.doi.org/10.1007/978-3-319-49649-8_2


In industry settings that are defined by stagnation or diminishing markets, firms often face pressure to rationalize and seek sustainable margins. Three responses are typical. Firms may (a) seek new economies of scale and attempt to increase their overall market size or decrease costs; (b) develop economies of scope and seek new synergies between the different activities the firm is performing so as to distribute overhead and fixed costs across a wider range of products and services, often achieved by measures such as cross-selling; or (c) differentiate through innovation and forge new markets or expand existing ones.

Last updated on 2021-24-06 at 10:09