Vertaisarvioitu artikkeli konferenssijulkaisussa (A4)

Global Megatrends and Global GDP in 2004–2021: An Empirical Big Data Look at John Naisbitt’s 12 Key Global Megatrend Variables and Global GDP PPP




Julkaisun tekijätKaivo-oja Jari, Santonen Teemu

ToimittajaLorna Uden, I-Hsien Ting

Konferenssin vakiintunut nimiInternational Conference on Knowledge Management in Organizations

PaikkaCham

Julkaisuvuosi2023

JournalCommunications in Computer and Information Science

Kirjan nimi *Knowledge Management in Organisations: 17th International Conference, KMO 2023, Bangkok, Thailand, July 24–27, 2023, Proceedings

Sarjan nimiCommunications in Computer and Information Science

Volyymi1825

Aloitussivu169

Lopetussivun numero181

ISBN978-3-031-34044-4

eISBN978-3-031-34045-1

ISSN1865-0929

eISSN1865-0937

DOIhttp://dx.doi.org/10.1007/978-3-031-34045-1_15

Verkko-osoitehttps://doi.org/10.1007/978-3-031-34045-1_15


Tiivistelmä

This study presents a big data-driven estimate of John Naisbitt’s 12 megatrends and global economic growth. Empirical assessments and statistical monitoring analyses are presented for the years 2004–2021. The study assesses the intensity of megatrends and the direction of megatrend development based on big data from Google Trends. The study also presents a correlation analysis of the relationship between the 12 megatrend variables and global economic growth (GDP PPP). Half of the trends (N = 6) are on an upward trend, one-third of them (N = 4) are declining, and the remaining two trends follow an irregular path. The analysis of megatrends also reveals significant popularity differences between the trends. Importantly, megatrends are not stable entities, and unexpected events such as a pandemic or economic crisis appear to have a significant impact on them. Megatrends also have strong positive or negative interlinkages with each other.


Last updated on 2024-01-03 at 08:53