O2 Muu julkaisu
MNE’s entry shaping the institutional landscape of a host industry in a transition economy – a case illustration on the Russian bakery sector (conference proceeding)
Tekijät: Elina Pelto, Anna Karhu
Konferenssin vakiintunut nimi: Annual Conference of the European International Business Academy
Julkaisuvuosi: 2016
Kokoomateoksen nimi: Proceedings of the 42th EIBA Annual Conference
Tiivistelmä
This paper focuses on understanding how the changes triggered by an MNE’s entry influence on long term the host industry’s institutional landscape. We employ a novel perspective incorporating the ideas, concepts and insights of institutional theory and FDI spillover studies to theory building and empirical analysis. The built theoretical framework combines the mechanisms discussed in spillover studies with assumptions of micro-macro linkages of institutional logic perspective. The framework is then employed in an illustrative qualitative case study on a Finnish multinational’s entry to Russian bakery market. The illustrative case study shows how an entry by a single MNE to a transition economy can significantly alter the institutional landscape of a particular industry, especially at the normative level.
This paper focuses on understanding how the changes triggered by an MNE’s entry influence on long term the host industry’s institutional landscape. We employ a novel perspective incorporating the ideas, concepts and insights of institutional theory and FDI spillover studies to theory building and empirical analysis. The built theoretical framework combines the mechanisms discussed in spillover studies with assumptions of micro-macro linkages of institutional logic perspective. The framework is then employed in an illustrative qualitative case study on a Finnish multinational’s entry to Russian bakery market. The illustrative case study shows how an entry by a single MNE to a transition economy can significantly alter the institutional landscape of a particular industry, especially at the normative level.
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