Emotional persuasion in advertising – analyzing the interplay between dialectal language and visual images (Presentation at the 19th International Conference on Research in Advertising (ICORIA) 2021) - UTU Research Portal

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Emotional persuasion in advertising – analyzing the interplay between dialectal language and visual images (Presentation at the 19th International Conference on Research in Advertising (ICORIA) 2021)

: Pajuranta Katariina

: International Conference on Research in Advertising

: INSEEC School of Business & Economics

: 2021