Service quality explains why people use freemium services but not if they go premium: an empirical study in free-to-play games

: Juho Hamari, Nicolai Hanner, Jonna Koivisto

Publisher: Elsevier

: 2017

International Journal of Information Management

: 37

: 1

: 1449

: 1459

: 11

: 0268-4012

: 1873-4707

DOI: https://doi.org/10.1016/j.ijinfomgt.2016.09.004