A1 Refereed original research article in a scientific journal
Service quality explains why people use freemium services but not if they go premium: an empirical study in free-to-play games
Authors: Juho Hamari, Nicolai Hanner, Jonna Koivisto
Publisher: Elsevier
Publication year: 2017
Journal: International Journal of Information Management
Volume: 37
Issue: 1
First page : 1449
Last page: 1459
Number of pages: 11
ISSN: 0268-4012
eISSN: 1873-4707
DOI: https://doi.org/10.1016/j.ijinfomgt.2016.09.004