A3 Refereed book chapter or chapter in a compilation book

Measurement of media concentration: Empirical concepts, applications and challenges




AuthorsGrönlund, Mikko; Björkroth, Tom

EditorsKrone, Jan; Pellegrini, Tassilo

Edition1

Publishing placeWiesbaden

Publication year2022

Book title Handbook of Media and Communication Economics: An European Perspective

First page 1

Last page19

Number of pages19

ISBN978-3-658-34048-3

eISBN978-3-658-34048-3

DOIhttps://doi.org/10.1007/978-3-658-34048-3_86-1(external)


Abstract

Digitalization of content challenges legacy media products such as newspapers, and contributes to market exit and consolidation across geographical markets. Media market structures are changing continuously and the observation of increasing market concentration is not at all a new one. A meta-analysis of previous research on market and ownership concentration and its applications is presented. This chapter will also highlight some of the challenges in measuring and present the latest developments in assessing the effects of concentration of markets and ownership to central market outcomes. The final section concludes and discusses some remaining challenges in measuring concentration of markets and ownership.



Last updated on 2025-06-06 at 10:40