A4 Refereed article in a conference publication

Mapping the Monetization Challenge of Gaming in Various Domains




AuthorsEvangelos Markopoulos, Panagiotis Markopoulos, Mika Liumila, Younus Almufti, Vasu Aggarwal

Publication year2019

Journal: Advances in Intelligent Systems and Computing

Book title Advances in Human Factors in Wearable Technologies and Game Design. AHFE 2019

DOIhttps://doi.org/https://doi.org/10.1007/978-3-030-20476-1_39


Abstract

The cost of developing successful games for either entertainment or business purposes is a high-risk investment but mandatory due to the nature of the sector. However, there are discrete and innovative ways that minimize the investments risk and assure profitability without losing the player’s engagement. Gaming monetization can be approached from direct or indirect financial charges based on the scope of the game and its target group. As of today, no monetization practice can be considered as a silver bullet as they are all affected by geographical, cultural, social, economic and other factors. This paper attempts to define the major monetization elements in the gaming industry. It also attempts to define the major gaming categories and subcategories and associate on them the monetization elements and techniques. Furthermore, it creates a map for the development of gamification monetization approaches per case which can contribute towards effective gaming investments management.


Downloadable publication

This is an electronic reprint of the original article.
This reprint may differ from the original in pagination and typographic detail. Please cite the original version.





Last updated on 2025-26-11 at 15:35