In this chapter, I will examine metadiscursive comments on the intended audience and the accessibility of texts in early modern English printed books. This study demonstrates how different aspects of the work could be seen as increasing its suitability to a broad readership, and what strategies early modern book producers chose for marketing their works to non-specialists or readers new to the topic covered. However, many of these strategies also served the purpose of fending off potential criticism from more learned readers, who were not the intended beneficiaries of popular books. This chapter also examines the relationship between the concepts of paratextual communication and metadiscourse.