A1 Refereed original research article in a scientific journal
Self-fulfilling Words and Topics not to Be Touched upon: Noncommunication in Neo-charismatic Rhetoric
Authors: Hovi Tuija
Publisher: Museum Tusculanum Press University of Copenhagen
Publication year: 2016
Journal: Ethnologia Europaea
Volume: 46
Issue: 2
First page : 44
Last page: 57
Number of pages: 14
eISSN: 1604-3030
Uttering certain words with certain intention is understood as having performative power to produce
desired outcomes in social life. However, a deliberate silence as well as words spoken out
loud can function as an objectification of reality. With the help of Gregory Bateson’s concept of
noncommunication, silences are approached in personal narratives in the Word of Life congregation.
Whereas explicit communication would alter the nature of ideas, noncommunication works by
“keeping up sacredness”, the unchangeable or untouchable. For believers, avoiding particular topics
is an attempt to control the surrounding world and strengthen the feeling of safety and success
in the spiritual as well as material life. The article studies four aspects of Neo-charismatic rhetoric
as noncommunication: avoided topics, confirming, protection and meta-speech.