A1 Refereed original research article in a scientific journal

Perceived health and taste ambivalence in food consumption

Authors: Luomala H, Jokitalo M, Karhu H, Hietaranta-Luoma H-L, Hopia A, Hietamäki S

Publication year: 2015

Journal: Journal of Consumer Marketing

Volume: 32

Issue: 4

First page : 290

Last page: 301

Number of pages: 12

ISSN: 0736-3761

DOI: https://doi.org/10.1108/JCM-11-2014-1233