Refereed article in conference proceedings (A4)

2.0 Country Branding



List of Authors: Mittilä T.S, Laurén H. L.M.

Conference name: 2014 International Conference on Global Economy, Commerce and Service Science

Place: Hong Kong

Publication year: 2014

Book title *: GECSS2014 International Conference on Global Economy, Commerce and Service Science

Start page: 370

End page: 373

ISBN: 978-90-78677-96-3

ISSN: 1951-6851


Abstract

The article lays a theoretical ground for empirical futures research on country branding. The

concept of crowdbranding is introduced.



Last updated on 2021-24-06 at 10:14